Use a screenshot from your video : Informative thumbnails attract more users, especially with persuasive overlain text.The first thing the recipient sees after opening your email is a thumbnail, so make it count. How to Imitate Embedding While Only Linking to the Video 1. Otherwise, inserting a link to the video is likely a better choice. You can move forward if you are tech-savvy and have a particular audience. This is another example of an HTML5 code you can use in your video email :īut then again, embedding video in email will likely require multiple adjustments so all your subscribers can get an equally pleasurable experience when viewing your email. Here’s an example when using, where“poster=” is your thumbnail, “src=” is your video, and “a href=” is your fallback image for browsers unable to support embedded videos : To embed an HTML5 video in an email, you can use or tags. How to Embed Video in EmailĪlthough embedded email marketing videos are rarely viable, they may work if most subscribers use compatible email service providers. Mention the video in the subject line and place your CTA in the most advantageous location - the end of the video for embedded videos and the most visible place for videos displayed in a different window. Here are the email-sending limits for the most popular ESPs.įinally, ensure your subject line and CTA are spruced up for your email marketing campaign. Before doing so, ensure your ESP’s maximum email attachment size is enough to support the video. Email Clients Supporting Embedded VideosĮmail Clients Displaying a Fallback Image InsteadĪpple Mail, Outlook for Mac, iOS 10+ Native Client, Samsung Galaxy Native Client, ThunderbirdĪndroid, AOL Mail, Gmail Android, Gmail iOS, Gmail Webmail, Lotus Notes, Outlook 2003-2016,, Outlook Android, Outlook iOS, iOS 9 Native Client, Yahoo! Mail, Yahoo! Mail Android, Yahoo! Mail iOSĪ natural idea would be to send a video as an attachment. Therefore, you need a compelling image for non-compatible browsers. Unfortunately, most email service providers - including Gmail - won’t play embedded videos but will display a fallback image instead (alas, embedding a video in Gmail isn’t a thing). Technicalities to Know Before Using Video in Emails Read on to learn more about these two different email video marketing methods. In a nutshell, you will have to either use specific online tools for embedding a video in an email or simply add a thumbnail-powered link to it. Even including the word ‘video’ in the subject line increases the open rate by 19% and reduces the unsubscribe rate by 26%.īut here’s the catch: very few email clients technically support embedded video, forcing you to learn to circumvent the drawback. Almost half of all global businesses use videos in emails to convert more recipients. The power of a video email – also known as email video or videos in emails – is indisputable in email marketing.
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